Strategic Plan

ASTA is an organization formed and directed by its members as an effective voice of action in all matters concerning the development, marketing and free movement of seed, associated products and services throughout the world. This mission is supported by the association's advocacy efforts regarding intellectual property rights, regulatory and phytosanitary reform, and regulatory harmonization worldwide in the seed sector.

To assure success of its mission, ASTA is guided by a comprehensive strategic plan that details the opportunities, objectives and necessary actions to meet the many challenges facing the seed industry now and in the future.

ASTA has identified select areas of opportunity to achieve maximum near-term benefits for its members. These Key Results Areas (KRAs) are:

• Enhance ASTA's ability to address legislative and regulatory issues at the state, national and international levels, especially those related to intellectual property rights, biotechnology, environment, liability and trade;



• Maintain current and develop new memberships; improve communications with members and external publics;



• Provide education and information flow on the impact of new technologies and business management practices; and



• Examine ASTA's organizational structure for changes needed to accompany its established KRAs.