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47th Vegetable & Flower Seed Conference
January 22 – 25, 2008, Sheraton New Orleans
New Orleans, Louisiana
Sponsorship
General Information | Conference Registration | Hotel Information | Schedule | Sponsorship
Trading Room Information & Floorplan | Tabletop & Reserved Appointment Table Registration | Badge Hand Lead & Printer
Visit the Exhibitors | Spouse Luncheon and Tour | Golf Tournament | Volunteer Project | Optional Tours

Sponsorships in gold have already been reserved.
The ASTA sponsorship program is designed specifically for businesses to align their brand with a proven partner that brings results. The purpose of sponsorship is to give all ASTA members an opportunity to participate voluntarily in the enhancement of the conference for the benefit of every attendee, while sponsors benefit from maximized corporate visibility to our targeted audience, and prove exceptional opportunities.
The following sponsorship opportunities are related to the 47th Vegetable & Flower Seed Conference and each item carries with it a specific package of recognition benefits for the sponsor. These benefits have been carefully reviewed and constructed by ASTA in order to deliver appropriate sponsor recognition based on the value and visibility associated with each particular sponsorship.
Previous sponsors of specific events are granted a first right of refusal for their specific item before it is released to be made available to a new sponsor. Once released, sponsorships are awarded on a first-come, first-served basis.
New sponsorship ideas are also encouraged and welcome if any company would like to make a special request (such requests must be approved by ASTA before implementation). Sponsorship of all items must be for the exact amount stated on the following menu. Companies are prohibited from any embellishing of their recognition package through the use of their own promotional materials without prior written approval by ASTA. The use of company names & logos, where applicable, will be used in a one-color format (color to be chosen by ASTA), except where otherwise indicated. For any sponsorship questions or concerns, please contact Jennifer Lord at ASTA, (703) 837-8140 or jlord@amseed.org.
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NEW! Anniversary Package Pricing
Any company who sponsors an event at all three ASTA conventions in the 2007-2008 year
(CSS 2007, Vegetable & Flower Seed Conference, and Annual Convention)
will receive 10% off their total sponsorship price.
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All sponsors to receive:
- Sponsor ribbons for company staff
- Company name listed on convention web site and in on-site program
- Company name listed on Sponsor Recognition Banner in convention
registration area
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Items listed in boxes are venue-specific experiential marketing opportunities
that are unique to the convention location for this year.
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For all other sponsorships, each sponsor will receive all of the above PLUS:
Gold Sponsors (Multiple
Sponsors Allowed)
Cost: $25,000
- Company logo (full-color) and name included on screen in general session rooms
- Company logo (full-color) included on cover of conference published materials
- Company logo (full-color) on banner to be displayed next to General Session stage
- Company logo (full-color) included on separate Gold Sponsor Sign at convention registration
- Company logo (full-color) on convention web page with link to sponsor home page
- Company verbally thanked at beginning of all major conference events
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Welcome Reception (Sponsored exclusively by Syngenta Seed Care)
Cost: $6000
The ASTA Welcome Reception will be held in the Louis Armstrong Ballroom of the Sheraton New Orleans and will feature a New Orleans Marching Jazz Band and Cajun cuisine.
- Company recognized as sponsor of this event in the on-site program
- Company name projected on screen during the general sessions
- Company logo printed on signs at event
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Badge Lanyards (Sponsored by Verdant Partners LLC)
Cost: $6,000
- Company name & logo on one side of badge lanyards distributed to all registrants (one color design only)
- Limited to one sponsor.
- Lanyards to be ordered by ASTA
Hotel
Room Key Cards (Sponsored by Syngenta Seed Care)
Cost: $6,000
- Company's choice of ad or logo to be printed on one side of hotel room key cards for distribution to all guests in convention room block (art can be 4-color and must be approved by ASTA)
- Limited to one sponsor.
- ASTA to place order for key cards directly
Trading Room (Sponsored by Harris Moran Seed Company)
Cost: $5,000
- Company name printed on signs at Trading Room entrance and on table signs
Trading Room Cyber Café
Cost: $4,500(Exclusive) or $2,500 (One Day)
Specify time slot: Wednesday or Thursday
• Sakata Seed America, Inc. (Thurs)
- Company name & logo serves as wallpaper on computer screens at each station
- Link to company web site serves as Internet home page on each computer
- Company may opt to provide logo mouse pads, pens or pads at each station
- Company name on sign at Cyber Café location
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New Orleans City Park Community Project (W. Atlee Burpee & Co.)
Cost: $3,000 (Exclusive)
Sponsorship of this project supports busing and bottled water for ASTA attendees to go to the New Orleans City Park, the largest urban park in the country and plant flowers in a section that was damaged by Hurricane Katrina. After the hurricane, the park’s staff was depleted to only 25 employees and the park was left in desperate need of volunteer help.
- Company recognized in on site program and convention web site for support of
this project
- Verbal recognition announced at general session and during event
- Company name posted on bus signs and event signs
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New Orleans City Park Flower Donations
Cost: In-Kind Donations
The New Orleans City Park, the largest urban park in the country, is in need of specific flowers for an area of the park that was ravaged by flood waters and is in need of re-planting. Flower varieties requested include palladiums, gardenias, camellias, but both shade and sun tolerant plants are needed for this section.
- Company recognized in on site program and convention web site for support of this project
- Verbal recognition announced at general session and during event
- Company name posted on bus signs and event signs
• American Takii
• Goldsmith Seeds
• PanAmerican Seeds
• Seeds by Design
•Seeds of Change |
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State and Regional Associations Reception (Sponsored by Atlantic Seed Association)
Cost: $2,500
- Company name on entrance signs
- Company name listed in On-Site program
Continental Breakfast
Cost: $3,000 (Exclusive) or $500 (Partial Support)
Specify time slot: Thursday am or Friday am
• Becker Underwood (Thurs & Fri)
• Mid-West Seed Services, Inc. (Thurs)
• Jondle & Associates (Fri)
- Company name & logo on buffet signs and cocktail tables
Refreshment Break
Cost: $3,000 (Exclusive) or $500 (Partial Support)
• Nunhems
- Company name on sign posted at refreshment break
Hospitality Center Host
Cost: $2,500 each
Specify Tuesday and Wednesday
• Syngenta Seed Care (Tues)
• Seminis (Wed)
- Company to provide welcome gifts (gift to be purchased by sponsoring company; to be approved in advance by ASTA)
- Company name listed on sign at entrance
- Written highlights in registration and on-site programs identifying company as hospitality host
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Spouse Luncheon and Houmas House Plantation Tour
“GRAND DAME OF RIVER ROAD”
Cost: $2,500 (Exclusive) or $500 (Partial Support)
• Partially sponsored by Alf Christianson Seed Co.
This enhanced spouse function offers a ride up River Road in New Orleans to one of the most picturesque homesteads located on the Mississippi River, Houmas House, for a luncheon and historical tour of the area.
- Company name listed in On-Site program and on convention web site
- Company name on signs at event
- Verbal recognition at general session and during event
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Golf Prize Fund
The following companies have donated to the Golf Tournament Prize Fund, to be divided among the winning teams in the ASTA Golf Tournament on January 22.
• AgriCapital
• Champion Seed Co.
• Condor Seed Production
• Goldsmith Seeds, Inc.
• Keithly-Williams Seed
• North Pacific Seeds
• PanAmerican Seeds
• Sakata Seed America, Inc.
• Synergene Seeds |
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General Donation
Cost: $300 or specify amount
Basic sponsor package:
- Company listing projected on screen in general sessions
- Sponsor ribbons for company staff
- Company name listed in registration brochure & on-site program
- Company name listed on Sponsor Recognition Banner in convention registration area
• Ag-Biotech Inc.
• American Takii
• Blue River Hybrids
• Central Oregon Seed
• Champion Seed Company
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Corona Seeds
• Emerald Seed Company
• ENZA Coastal Seeds, Inc.
• Goldsmith Seeds, Inc.
• HeinzSeed
• Illinois Foundation Seeds, Inc.
• Incotec
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• Jondle & Associates
• Keithly-Williams Seeds
• Logan-Zenner Seeds Inc.
• MJRT Tryon Group
• PanAmerican Seed
• Peterson Genetics, Inc.
• Seeds by Design
• Seeds of Change |
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